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Sydsvenskan buys island in Second Life

Riding on the hype from a potential launch of a Swedish Embassy in Second Life, the first Swedish paper has bought a piece of property in the virtual world. Last Friday, the Swedish daily Sydsvenskan launched its own island in Second Life in co-operation with communications agency Good Old.

Writes Good Old:“The island is called Sydsverige which translates to “Southern Sweden”, which is the area of Sweden that Sydsvenskan covers. The plan is to create a place where Swedish people can meet, and create their own projects if they want to. The planning will take place together with the visitors that are interested.”

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