Yesterday Eniro bought Bubblare.se, today local Swedish daily Västerbottens-Kuriren announced that it had acquired 51 percent of Apberget.se (“Monkey Mountain”) for 10 MSEK. Apberget, which was launched in 2003, is a local community site with presence in four northern Swedish cities. It is aimed at the 12–25 age group and is currently one of the ten most visited sites in Sweden with 33 million page views per week.
Tags: communities, media, media, Apberget. Ping.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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