Washington Post wants ad collaboration with bloggers

WashingtonPost Interesting initiative. Marketwatch writes that Washington Post hosted a blogger meetup earlier this week. The paper invited anybody who blogs about Washington D.C. and about 100 bloggers turned up.

“This was a chance for all sorts of local bloggers to hear from Post news executives about how the paper is not equipped to cover the micro-local events and issues that bloggers specialize in, and to explore ways in which the paper, its website and bloggers can collaborate, at least by referring readers to one another’s work,” Marc Fisher wrote.

Executives at the Post talked about sharing revenues with local bloggers from ads sold by the paper’s sales staff.

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