Ingvar Kamprad’s Ikea today kicked off a new campaign asking consumers to create online videos for the furniture giant. The campaign is a contest which offers $5,000 in cash to the user who creates the best online video on making a bed.
Ikea is using Shycast, a new kind of consumer-generated video network where “brands can reach out to receptive users and engage with them directly”.
So far 4 entries are up on the site.
Tags: consumer generated content, Ikea, reklam, Ikea. Ping.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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