Today I’m throwing you a smorgasbord of things to dig deeper into. Here goes:
Stathydro? Norskoil? Noroil?
In Norway there is a heated debate about the name of the new oil and gas giant that is the result of the mega merger between Norsk Hydro and Statoil. Branding experts claim that it will cost between 2.7 and 3.6 billion kroner to change name and that the brand Statoil is worth between 2.5 and 5 billion kroner.
Busting myths about social media
PR agency Ketchum and the University of Southern California’s Annenberg Strategic Public Relations Center have produced a report called “Media Myths & Realities, 2006 Media Usage Survey”. Among other things the survey deflates five myths about social media:
-Social networking sites are just for kids.
-Young adults don’t read the newspaper.
-Word of mouth cannot be managed.
-The company Web site is the best way to communicate.
Big ad, big love
The business man who paid 11,000 kronor (1,600 USD) for a large personal ad in Borås Tidning, has got replies from women from all over Sweden. Question is if any of them want to move to Borås… (More here in English).
Top 100 web 2.0 sites
Web 2.0 Magazine lists the top 100 web 2.0 sites in categories such as Video (#1 is YouTube), Music (last.fm), Chat (Meebo), Images & Photos (Flickr), Blogs (Blogger), Bookmarking (Digg), VOIP (Jajah) and a few others.
New free Swedish daily
Xtra Helsingborg is the name of Helsingborgs Dablad’s free daily. It will become the second freesheet in the city when distribution starts in about a month. Metro is already present. Circulation: Monday-Friday, 20,000 copies. Via Researcher.