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Yahoo to launch social media brand hubs

Yahoo is making a serious attempt to embrace the social media space by bringing together its web 2.0 assets like Flickr into social media brand hubs, or “brand universes”. Yahoo is partnering with “passion brands” to create “dedicated areas on Yahoo for fans of a movie or product to congregate, share and connect with each other”. The first example is a site for Nintendo Wii which attracted some 250,00 visitors during the first 24 hours of operation.

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