Yahoo is making a serious attempt to embrace the social media space by bringing together its web 2.0 assets like Flickr into social media brand hubs, or “brand universes”. Yahoo is partnering with “passion brands” to create “dedicated areas on Yahoo for fans of a movie or product to congregate, share and connect with each other”. The first example is a site for Nintendo Wii which attracted some 250,00 visitors during the first 24 hours of operation.
Tags: yahoo, Wii, web 2.0, social media, Nintendo Wii, sociala medier, Nintendo Wii. Ping.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.