It was true, TV4 and Canal Digital have bought the Swedish rights to broadcast the Euro 2008 in football, according to a press release that was just distributed. TV4 will show at least 19 of the 31 games and Canal Digital will show the remaining games.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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