I reacted to the new tv commercial from Siba, a Swedish retailer of electronics equipment. It sounded like a complete rip-off from Avis’ classic pay-off “We try harder“. Siba’s new pay-off is “Är man inte störst så får man anstränga sig mer” or in English, “If you’re not the biggest, you need to try harder”.
After a bit of search on the net, I see that others have commented about this too, here and in the comments to this article at Resumé. Apparently Siba has been criticized before for plagiarising Apple’s “Switch” commercials.
Tags: advertising, Avis, reklam, Siba. Ping.