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Companies that don’t “get” the web

Stationsvakt writes about Coop and its out-dated linking policy in which the company wants to control the style and typeface of any incoming links to its website. I can’t even manage to write something sarcastic about this attitude. Unfortunately, it wasn’t very hard to find other examples of silly linking policies (In Swedish, sorry) where companies demand that you seek their written consent prior to any linking.

ACNielsen:
Länkar kan endast ha formen av text och får endast ha beteckningen “ACNielsen.”

Meca, a retailer in automotive parts:
Länkning till Meca.se får endast ske efter Meca Scandinavia AB:s föregående skriftliga medgivande.

TT-Line, the ferry-service company:
Länkning till dessa sidor får endast göras efter godkännande från TT-Line.

(TT-Line should consider tidying up their website. The Dutch, French and German versions all link to the German domain, but in English.)

Update 31 Oct: Coop have now updated their link policy. Via Fyra nyanser av brunt.

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