The bad boy of Italian football, Marco Materazzi, continues to profit on the now legendary headbutt by Zinedine Zidane in the 2006 World Cup final. The fabulous Nike commercial where Materazzi stops just about anything that bangs against his chest, has been watched almost 250,000 times on YouTube. That commercial is also followed by a superb series of Nike ads with the Italian World Champions, found here.
The copy text supposedly is translated “Materazzi Cupboards. World leading solidity tested for headbutts.”
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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