This is an interesting placement of an advert on Expressen.se today. The ad is for broadband and the banner is edge to edge with a photo, accompanying an article about a new alleged hacker attack against the Social Democratic Party. I can’t make up my mind whether this is good or bad for the advertiser. At first I thought the banner and the photo were the actual advert. Then again, I did in fact notice the ad. What do you think?
Tags: advertising, politik, SSU, val2006, reklam, dataintrång, Ping.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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