Second Life is a very popular online social network, “a 3-D virtual world entirely built and owned by its residents”. I’ve never looked at the site myself but I have a tiny grasp of what the community is about thanks to the For Immediate Release podcast. Now PR Week reports that PR agency Text 100 is set to open an office on its private island in Second Life. Apparently more and more businesses are exploring the online virtual worlds in order to learn more.
Update: BL Ochman isn’t convinced this is an entirely good idea.