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Advertisers are eating into editorial space

mcdonalds ad Innovation Media Consulting writes on their blog about a creative McDonald’s ad in the Toronto Globe and Mail. The articles are real but the colour has been changed.

“My points:

1. Good ad provocation for McDonald fries.
2. Bad choice: the A+ opinion page readers of the Globe and Mail are not the best target for fast food.
3. Do this in a standard USA bad color printing newspaper and readers will go nuts.

My final take:

Hire the creativity guy, fire the media planning one!”

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