World Cup PR stunts

Many companies can’t resist the urge to piggyback on the World Cup in Germany by launching PR stunts, the one crazier than the next. This press release from Svensk Köttinformation (Swedish Meat Information) seems rather desperate. The press release is a recipe for “klopse” or “German meatballs” and the selling point is “one ball for every player”. That’s the kind of argument you heard from your grandma when you were a kid: “why do they have to run after the ball, can’t they have one ball each?”.