JupiterResearch say that “deployment of corporate blogs will double in 2006″. According to their research 35 percent of large companies plan to launch corporate blogs this year. In addition to the existing 34 percent, “nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006″. I find that a little hard to believe, but I haven’t seen the research behind the numbers.
The report also says that “currently 64 percent of executives spend less than $500,000 to deploy and manage corporate Weblogs”. I’m not sure how to interpret those numbers but you must admit that you get a little curious about how 36 percent manage to spend above $500,000 when these babies are practically a no-cost communications channel.
Tags: corporate blog, blogs.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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