Radisson SAS hotels got mocked last year for having sexist ads with slogans like “It’s easy to sleep with the best in Scandinavia”, accompanied by photos of a seductive woman on a bed.
I actually thought they had cleaned up their act, but this morning they are back with new ads in Dagens Industri with the same seductress. The headline reads “Can you say no?”. Wake up or consumers will actually say no to Radisson SAS.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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