Svenska Dagbladet launches media blog

Svenska Dagbladet’s Martin Jönsson is supposed to launch a new blog about advertising and media tomorrow, but I notice that it is already up and running. The blog allows comments and in an email from SvD they tell me that they will soon allow trackbacks as well. Jönsson is the former editor-in-chief of Journalisten, the publication of the Swedish Union of Journalists.