Dagens Industri’s car reporter Håkan Matson goes to a press event for the concept car Saab Aero X.
“A norwegian paper drags the car away to [a gas station] and the reporter gets incredibly upset when we join him. He says he’s got exclusive rights to the idea. But at the gas station there is also a young girl, who takes a photo of the car with her cell phone. A few seconds later all her friends have an MMS-photo of the Aero X.
That’s exclusivity in 2006.”
DI Weekend, 7-8 April 2006.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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