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2006 a promising year for Swedish PR

It seems like 2006 might become a very good year for the Swedish public relations industry, according to a survey by the PR association Precis. 57 percent of its companies say that order levels are better today than last quarter and 68 percent expect next quarter to be better than the current.

Nearly 80 percent of the PR agencies expect to have increased the number of employees the next quarter. Marketing communications and media relations are the two disciplines that have been increasing in demand the most from last quarter and the industries with the highest increase in demand are IT/tech, health/pharma and food.

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