The Swedish celebrity/gossip magazine Hänt Bild sent its latest issue to our home as part of a direct marketing campaign. The envelope seemed to have been opened and resealed because the mailman couldn’t keep his hands off it.
The text on the envelope reads “Sorry, I couldn’t restrain myself. / The mailman”
Below, the real mailman clarified: “Not written by the mailman, Täby”.
Technorati tags: advertising, marketing, media.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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