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Aftonbladet co-operates with blog portal

Aftonbladet today launched an initiative where all the input from readers will be collected in one main page, Läsarbladet (“Readers’ paper”). Aftonbladet also launched a co-operation with [Edited] one of the larger Swedish blog portals Bloggportalen.se that contains links to and presentations of 3,500 Swedish blogs.

Kalle Jungkvist, editor-in-chief of aftonbladet.se uses the D-word, not very common in Swedish media – dialogue.

– […]previously journalists have been a megaphone to the public. I believe that in the future journalism will shift towards more of a dialogue with readers.

On Läsarbladet readers will be able to discuss and influence the content by writing articles, vote and participate. Readers will get to vote on what stories a Readers’ Reporter will write.

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