The odd phrase “Du Bist Deutschland” has for some mysterious reason been a top search on Technorati for some time. It turns out that it is a slogan from a German PR campaign with the intent to “tell everyone in Germany that you can achieve something, that you shouldn’t complain and be lazy”. The campaign has set the German blogsphere on fire when someone found an old photo from a 1935 public Nazi convention using the same phrase.
It didn’t get any better when the head of the agency that created the campaign spilled his guts over bloggers in an email. He was quoted saying:
“Weblogs, the bathroom walls of the internet. What gives every PC user the right to exude [or excrete] their opinions? Most bloggers simply exude.”
Way to go, sucking up to a bunch of annoyed bloggers. Nicht.