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Bonnier buys 8 blogs

In September, the Swedish daily Sydsvenskan became the first media company in the country to purchase a blog when it acquired the fasion blog Manolo. Today the Swedish media conglomerate Bonnier buys 8 theme blogs from founders Roger Åberg and Andreas “Wille” Wilhelmsson who runs a number of “fever” blogs (feber in Swedish is fever).

Bonnier Newspapers which owns Dagens Nyheter, Expressen, Sydsvenskan and Stockholm City, purchases Prylfeber (gadgets), Macfeber, Ipodfeber, Spelfeber (games), Bilfeber (cars), Hojfeber (bikes), Reklamfeber (advertising) and Videofeber.

None of the blogs have had any major income from advertising according to Roger Åberg. Both founders will continue to work with the blogs which will co-operate with Bonnier’s dailies.

No financial numbers were revealed.

Technorati tags: media, blogs.

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