“Blogs will change they way you make soup”

Brandweek is making predictions for 2006 and blogs will continue to transform everything, even soup!

Blogs will change everything. For consumers, blogs will change the way you make soup, the way you de-worm your dog and the way you look at your reflection in a store window. You name it. For marketers, the blogosphere in 2006 will prompt them to think very seriously and then somewhat less seriously and finally to think even more seriously than the first time about their business models. Eventually, blogs will force marketers to realign their prejudices and ways of doing business until they are doing the exact same thing, except they’ll be spending more time reading blogs.