This is a neat example of how to get positive blog coverage for your company. PralinHuset is a purveyor of chocolates and noticed that one of Sweden’s more popular bloggers had a craving for chocolate, and decided to send her a present, a box of pralines, when she was sick. Of course, all companies can’t send gifts to every influential blogger (just send them to me, thanks) but this was done with consideration and had a connection to the targeted blogger. Simply fabulous.
Technorati tags: pr, blog pr, public relations, blog relations.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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