A fabulous example of good blog PR

This is a neat example (update: link does no longer work) of how to get positive blog coverage for your company. PralinHuset is a purveyor of chocolates and noticed that one of Sweden’s more popular bloggers had a craving for chocolate, and decided to send her a present, a box of pralines, when she was sick. Of course, all companies can’t send gifts to every influential blogger (just send them to me, thanks) but this was done with consideration and had a connection to the targeted blogger.

Simply fabulous.