Washington Post’s smart use of Technorati

Oh, this is really neat. I only wish I had written something smarter in my previous post. Washington Post publishes links to “what bloggers say” about their online articles. It’s a very clever way of helping readers get more views on a certain topic.

Update: I didn’t realize how new this initiative was. Apparently a press release about the co-operation between Washington Post and Technorati was issued just the day before my post.

“Washingtonpost.com today announced that it has partnered with blog search company Technorati to offer its readers the opportunity to view comments and opinions about washingtonpost.com articles and editorials from around the blogosphere. The service will search millions of blogs for postings and feature links to the most blogged about articles and the liveliest web discussions on washingtonpost.com content.”

Aftonbladet – where are your RSS feeds?

Swedish media have had RSS feeds for quite some time now and the adoption rate seems to be stable. The number of subscribers in Bloglines is growing at a steady rate and the most popular feeds now have more subscribers than the Swedish A-list bloggers do. RSS is apparently a form of consuming news from big media that appeals to a growing part of the population, although the numbers are still very small in comparison to newspapers’ normal circulation.

What amazes me is that Aftonbladet still doesn’t come with an RSS feed (or does it?) apart from a hacked feed created via MyRSS: http://myrss.com/f/a/f/aftonbladetSe32e8bf1.rss91. This little hack has 29 subscribers at Bloglines. Imagine how many subscribers an official feed would have, considering that Aftonbladet.se is the leading news web page in Sweden. Of course, one could argue that there is no economy in RSS (yet) or that the numbers are still insignificant. Sure, but why be the last to jump on the waggon? RSS will grow, I am sure of that.

It’s been a while since I checked last time, but Dagens Nyheter is still the most popular feed, in fact DN has 3 of the top 10 feeds which are (subscribers in Bloglines):

1. Dagens Nyheter (214)
2. Dagens Nyheter Senaste Nytt (198)
3. Ny Teknik (185)
4. Computer Sweden (161)
5. Internetworld (160)
6. SR Ekot (151)
7. IDG.se (124)
8. Expressen Nyheter (101)
9. Dagens Nyheter Ekonomi (88)
10. Expressen (66)

Footnote 1: I’m not counting the feeds from media blogs, only “regular news” feeds. I’m aware that Aftonbladet’s blogs have RSS feeds, but this is a non-blog post.

Footnote 2: I have seen estimates that Bloglines have somewhere between 20-35 per cent of the market. If that is true, multiply the numbers above accordingly and you get an estimate of the total number of subscribers.