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Washington Post’s smart use of Technorati

Oh, this is really neat. I only wish I had written something smarter in my previous post. Washington Post publishes links to “what bloggers say” about their online articles. It’s a very clever way of helping readers get more views on a certain topic.

Update: I didn’t realize how new this initiative was. Apparently a press release about the co-operation between Washington Post and Technorati was issued just the day before my post.

“Washingtonpost.com today announced that it has partnered with blog search company Technorati to offer its readers the opportunity to view comments and opinions about washingtonpost.com articles and editorials from around the blogosphere. The service will search millions of blogs for postings and feature links to the most blogged about articles and the liveliest web discussions on washingtonpost.com content.”

Posted in Blogging, Media & Journalism.

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