Two Swedish Eyes on Media and Public Relations
The new monthly “gadget” magazine Passion from E+T Förlag has been delayed one month. It was originally planned to be launched the last week of October, but since E&T; publishing house recently was sold to Finnish company Talentum, the magazine will have its first issue out later in November.
Passion will be distributed along with business weekly Affärsvärlden and tech pub Ny Teknik and will have a circulation of 160 000 copies.
Andres Lokko may have been voted Sweden’s best rock journalist, but it can hardly be because of an impeccable taste in music. Lokko seems to actively hate any band with more than 6 fans and his main target this weekend is Coldplay, which fans he says “manifest their burning indifference to music by compulsively believe they appreciate X&Y;“.
Well, at least I have the guts to admit I can enjoy a good tune even if it’s middle-of-the-road and I always believed it was possible to listen to both ABBA and And You Will Know Us By The Trail Of Dead. Both Kylie and Kraftwerk. Both ELO and Einsturzende Neubauten. But that’s just me. I just never realized that a music collection of some 600-700 albums made me indifferent to music.
Anywho, in a few hours I will be chanting along with 13,000 others when Goldfrapp and Coldplay play in Stockholm. And it will be a great evening for all us “music-haters”.
There’s nothing like a little argument between journalists, and blogs add a bit of spice to the mix. Kristoffer Poppius wrote a note in Dagens Nyheter “På Stan” and mentioned journalist Hanna Fahl, who didn’t exactly approve. Read her reply on the Jet Set Junta blog. In the comments, Poppius is offering some kind of correction in DN.
Investments in advertising increased with almost 8 per cent during the third quarter this year compared to the same period 2004, according to IRM. The increase is larger than expected. Total investments were 5.7 billion SEK and online advertising for example, rose by 25 per cent. [Via Pressens Tidning]
Aftonbladet recently launched a special Stockholm section and today the tabloid revealed it has acquired the local portal Allt Om Stockholm (“Everything about Stockholm”) with 180,000 unique visitors per month. The two websites will co-operate in order to strengthen their offers both to readers and advertisers.
I can’t compare this investment with Sydsvenskan’s purchase of Manolo.se, but this seems to be a logical step in the fight for the local advertising market in Stockholm.
The rumours were true. Swedish daily Sydsvenskan invests in the fashion blog Manolo.se and creates a company called Manolo AB. The blog has 45,000 unique visitors per month and will be kept a separate entity from Sydsvenskan and “will not in any way be connected with the Sydsvenskan brand”.
I’m not sure I see the synergies between a fashion blog and a local daily, if they are to be kept separate from each other, but I’m sure someone somewhere has a business case that says this is a good idea.
Update: Jenny Holmstedt, business developer at Sydsvenskan says that the blog has not been purchased mainly for its focus on fashion, rather because it has attracted an interesting target group of men between 15 and 40.