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Aftonbladet buys Stockholm portal

Aftonbladet recently launched a special Stockholm section and today the tabloid revealed it has acquired the local portal Allt Om Stockholm (“Everything about Stockholm”) with 180,000 unique visitors per month. The two websites will co-operate in order to strengthen their offers both to readers and advertisers.

I can’t compare this investment with Sydsvenskan’s purchase of Manolo.se, but this seems to be a logical step in the fight for the local advertising market in Stockholm.

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