Two Swedish Eyes on Media and Public Relations
Laura Ries has never been a fan of brand extensions. Read her views on what Google’s business strategy does to the Google brand.
“No brand can stand for everything and dominate every market. Today, Google is a great search engine. Tomorrow, Google might be octopus sushi for another new brand.”
Posted in Other.
– September 12, 2005
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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