Marketing weekly Resumé claims that pop princess and Newlyweds star Jessica Simpson will replace Kate Moss in the advertising campaign for Swedish clothier H&M;’s new Stella McCartney collection.
H&M; of course declined to comment on the speculations. Should this be true it is cause for a celebration with a plate of buffalo wings, unless you like Simpson “don’t eat buffalo”.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.



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