Google launches blog search

Google has just launched a blog search tool and it seems very promising. After a few quick tries I found several interesting blogs I will start subscribing to. Like for example Swedish communications consultant Jan Sandred’s blog Innovation Journalism (in English).

Update: Ego-searching seems to be the spinal reaction to a new tool like Blogsearch. Chadie and Olav searched for their own blogs, with different levels of success. And yes, I did it too.