Wal-Mart has decided to advertise in Vogue. Laura Ries doesn’t approve.
“Wal-Mart is going to have an eight-page advertising spread in September’s Vogue magazine. The fall issue of America’s premiere fashion magazine is not where Wal-Mart belongs. Wal-Mart and high-fashion? I don’t think so. It’s like mixing orange juice and milk.”
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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