Aftonbladet is almost choking from self-righteousness from the fact that Fredrik Virtanen’s blogg (probably) has the most readers of all Swedish blogs. They also claim to know something about the Swedish blogosphere, like for instance that 2 out of 3 bloggers are female. Sources please? The only reliable survey (pdf) so far about Swedish bloggers was done by, eeh.., me. Yes, and it shows that 60.7% of all Swedish bloggers are male. Perhaps they are making generalizations from some international blog survey?
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Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.



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