Via Loic LeMeur’s Wiki I found some excellent research from last year about the Spanish speaking blogosphere (Spain, Ecuador, Chile, Mexico, Venezuela, Argentina and Uruguay). The average Spanish (speaking) blogger seems to be:
- male (77%)
- between 20 and 26 years (graph)
- an experienced internet user (more than 5 years)
(graphs)
- about half have a broadband connection
- rarely shops online, about 80% buys online 1-5 times per year or never
- 33% use Blogger, 24% MovableType (graphs)
- 41% have their own domain name
- 68% have a blogroll with recommendations of other blogs (graph)
- 65% of bloggers have never had to erase a comment
- 89% of bloggers post from home, 37% post from work. (graphs)
- 37% spend half an hour per day on their blog
- 58% launched their blog a year ago, or less
- blogging makes 66% watch less tv and 42% sleep less (graph)
- bloggers think blogs are mainly a form of free expression (graph)
- 28% of bloggers and 19% of blog readers use an RSS reader
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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