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Honorable mention in MarketingSherpa’s 2005 Best Blog Awards

Uncork the champers and cling the glasses. Media Culpa has received an honorable mention in the prestigious MarketingSherpa’s 2005 Best Blog awards in the category Best Non-English Language Blog (although this blog is mainly in English, once in a while there is a post in Swedish as well). Hats off to the Dutch blog Marketingfacts who won the category. And congrats to Mike Manuel at Marketing Guerilla who was named Best PR Topic Blog.

MarketingSherpa asked their 173,000 readers (who are mainly marketing execs at medium-large businesses and the agencies who serve them) to nominate their favorite blogs on the subjects of marketing, advertising, and PR. From these nominations, 52 blogs were selected and in total 2065 people voted for their favorites based on the following criteria:

#1. Personality: Is there a clear personality? Do you feel like you know the writer(s)? Is there a feeling of intimacy that may be missing from mainstream media?
#2. Usefulness: Is the information either darned useful or very enjoyable to read? Did it make you think, or laugh, or click? Are there handy links to other places?
#3. Writing style: Is it a sales pitch badly disguised as a blog? Is it a long-winded column instead of a snappy, slightly-informal blog? Is it just news briefs without analysis or insight?
#4. Usability & design: Is the typeface easy to read? Can you find links to archives? Is the writing concise and skimmable? Are graphics limited to what’s useful or fun?
#5. Would you revisit?: Is it useful or engaging enough for you to visit it again someday? Or will you forget it the minute after you vote?

All winners:

Best individual’s blog on the general topic of marketing and advertising
Winner: Seth Godin’s Blog
Honorable Mention: Adrants

Best group weblog on the general topic of marketing and advertising
Winner: MarketingVOX
Honorable Mention (Tie): Marketing Genius
Church of the Customer

Best PR-topic blog
Winner: Media Guerrilla
Honorable Mention: Strategic Public Relations

Best B-to-B marketing-topic blog
Winner: Guerrilla Consulting
Honorable Mention: B-to-B Lead Generation Blog

Best blog on small business marketing
Winner: Duct Tape Marketing
Honorable Mention: Small Business Trends

Best blog on online marketing
Winner: Chris Baggott’s Best Practices in Email
Honorable Mention: Charlotte Li’s Blog

Blogs on Search Marketing
Winner: Search Engine Roundtable
Honorable Mention: Brad Fallon

Best Blog on Niche Marketing
Winners (tie):Ypulse – Media for the Next Generation
WonderBranding – Marketing to Women
Honorable Mention:Lipsticking- Smart marketing to women online

Best non-English-Language Blog
Winner: MarketingFacts (completely in Dutch)
Honorable mention: Media Culpa (in Swedish with some English)

Top readers’ choice write-in vote
Winner: Easy Bake Weblogs
Honorable Mention: Collateral Damage (CMO Magazine)

Footnote: Seems that I owe Åsk a thanks for nominating me. Champagne is on me, Åsk.

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