Some artists’ brands are so closely tied to one monster hit that you only need to hear a drumbeat or a few notes to recognize them. Or what about this description for the upcoming May concert in London with Sweden’s number one poodles – Europe:
“Da-la-la-da Da-la-la-da-da Da-la-la-daa-da It’s the final countdown… to Sweden’s finest son’s return to the London stage. Rock!”
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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