Two weeks ago Virgin Radio became the first UK radio station to podcast a daily show. The shows are free thanks to advertising. Writes Brand Republic:
The programme will be around 40 minutes long and should be available from about 10.30am each morning for listeners to play back whenever they want. Ads will appear at the beginning and in the outro, with short ads interspersed through the programme.
This is quite interesting because it means that I will now have access to international radio even if I’m not strapped to my computer. It would also be interesting to see if this kind of advertising works or if listeners simply fast forward the ads.
Current.org has a list of broadcasters who podcast.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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