Coming from a company making its living producing intellectual property, today’s headline in Dagens Nyheter is all the more surprising. “Slipp slabbet, ladda ner istället” (“Avoid the trash, download instead”). DN today encourages readers to download 50 Cent’s new single “Candy Shop” to avoid seeing the distasteful cover (and indeed it is). But to most people, downloading equals getting access to illegal copies of digital music, and since iTunes does not exist in Sweden, and neither CDon nor Poplife has the single available for legal download, the suggestion can only be interpreted in one way. Instead of encouraging illegal filesharing, why not boycott 50 Cent all together until he realizes it’s the 21st century? [Article not online, appears on page 2 in DN Kultur.]
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Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.



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