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The PR un-awards 2004

PR Watch has produced a list of “people and players responsible for polluting our information environment”. At the summit of the “Falsies Awards” we find PR practitioner turned fake TV journalist Karen Ryan. The list also includes some guerilla marketing techniques and astroturfing.

About guerilla marketing, Shawn Prez of the marketing agency Power Moves is attributed with meaning that stealth techniques are especially effective with teens. “By the time the message gets out, they don’t even know they’ve been hit; they don’t know that they’ve been marketed to. All they know is that their interest has been piqued,” Prez said. Umm, I thought that teens were the most critical consumers and the hardest to fool. Ever thought about honesty and transparency in PR?

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