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Observer starts monitoring US blogs

Swedish media monitoring company Observer owns Bacon’s Information who monitors media sources for clients in the US. In November, Observer decided to start monitoring 10 influential Swedish blogs and now Bacon’s have announced they will start monitoring “the most reputable online news blogs” in America. According to the press release:

“Initially, these will be blogs of active journalists, but as our in-house researchers scrutinize and approve additional news-related blogs, we will add to the scope of our coverage.”

According to bloggers, Bacon’s will be monitoring just 250 blogs. Darren Barefoot has a post on why this is a crappy idea. Jeremy Pepper thinks it’s not. Personally I think that the quality approach (vs quantity) is ok for the non-tech savvy PR people, but any PR practitioner with a little more knowledge about the blogosphere would obviously add services like Feedster, PubSub and Technorati.

Posted in Blogging, Other.

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