[Press] Room for improvement

Neville Hobson has found an interesting report from Nielsen Norman Group about how to design a website in order to serve journalists best. Executive summary here.

One journalist described what he’d do when he could not find a press contact, or any of the facts he needed for his story:

“Better not to write it than to get it wrong. I might avoid the subject altogether.”

The top-five reasons journalists gave for visiting a company’s website:

* Find a PR contact (name and telephone number)

* Check basic facts about the company (spelling of an executive’s name, his/her age, headquarters location, etc.)

* Discover the company’s own spin on events

* Check financial information

* Download images to use as illustrations in stories