Technology… is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the other. ~C.P. Snow, New York Times, 15 March 1971
Advances in technology has made it simple to communicate with thousands of people at the push of a button. Email newsletters cost close to nothing to produce and send to a number of clients and prospects. But the greater the opportunities, the greater the risks. If you are for example a PR agency – an expert in communications – you need to check that your email newsletter works across different types of platforms and browsers. In Sweden we have three letters (å,ä,ö) that sometimes gets you into trouble, like in this newsletter from a Swedish PR-agency (the three letters above are replaced by others, turning the whole text into gibberish).
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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