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Rise in demand for journalists

ILO, the International Labour Organisation, will discuss a report called The Future of Work and Quality in the Information Society next week in Geneva. The report shows how new information technology has created more jobs globally in the media sector and that the demand for journalists will continue to be strong.

There is an interesting paragraph in the report about journalism and the impact of blogs.

Ultimately, the new media channels have in many ways turned primary sources and ordinary people into de facto journalists themselves, perhaps reducing the previous monopoly that journalists used to have in producing public information. However, they are also giving a greater voice to all of those people who feel, for one reason or another, and some of them justifiably, that the media do not reflect their views, while every month new electronic information sources appear also in some of the poorest, least developed nations where increasingly skilled news men and women are leaping with alacrity over several stages of technological development to exploit the new platforms. Meanwhile, weblogs have grown exponentially in importance, allowing readers of online newspapers and other web sites to see the original sources behind the news – a somewhat troublesome development for many media organizations and some public authorities. In addition, message boards and readers’ comments on Internet stories have become a discussion group in their own right. “Disintermediation” allows Internet users to go straight to the source of what they want. Has this diminished or improved the quality and availability of information and opinion? If the mass media were previously involved in one-way communication, disseminating the world-view of those that controlled it, that is no longer so, and communication can now be more truly interactive.

If it is “troublesome” for media organizations that weblogs make it possible for readers to see original sources behind the news, what does that tell us about how media operates today? It can only be a positive thing that transparency increases and media will find a way to adapt to this new world order.

More in Svenska Dagbladet (in Swedish). Full report (pdf).

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