How to handle journalists

All you ever wanted to know about how to handle PR people and journalists. Not!


27. Press invitations should always be delivered with as much fanfare as possible. If you can figure out a way to send three or four teasers in advance — the more cryptic the better — do. Journalists love puzzles.

57. Always make sure to send an individual copy of every press release all staff writers and editors on a title. Otherwise they might get jealous.

Via CorporatePR.