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How to handle journalists

All you ever wanted to know about how to handle PR people and journalists. Not!

Examples:

27. Press invitations should always be delivered with as much fanfare as possible. If you can figure out a way to send three or four teasers in advance — the more cryptic the better — do. Journalists love puzzles.

57. Always make sure to send an individual copy of every press release all staff writers and editors on a title. Otherwise they might get jealous.

Via CorporatePR.

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