According to IRM, ad spending in Swedish media increased by 1.8% the second quarter of 2004, compared to the same period last year. Total ad spending was 880 million USD. Highest growth figures:
> Search engine advertising increased with 211.8%
> Free papers: 34,2%.
> Evening press 28.8%
> Online advertising 24.6%
> Radio 13.5%
The Euro 2004 (football) in June, sparked a 5% increase in TV ad spending.
The big loser this quarter is cinema advertising which decreased by 42.6%. Other media types in trouble are trade press (down 8.4%) and big-city press (down 9.4%)