Mark Hughes has written a book about “the phenomenon of buzz, brands that get buzz, why, and the six secrets of buzz marketing for brands and celebrities alike”. He wants help with naming the book, and I found this a clever way to start a buzz about this book. Sadly his web site contains nothing else but this page, so I think he misses a great opportunity to give more information.
Via Adrants.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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