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How to create buzz about a book about buzz

Mark Hughes has written a book about “the phenomenon of buzz, brands that get buzz, why, and the six secrets of buzz marketing for brands and celebrities alike”. He wants help with naming the book, and I found this a clever way to start a buzz about this book. Sadly his web site contains nothing else but this page, so I think he misses a great opportunity to give more information.

Via Adrants.

Posted in Other.



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