Astroturfing – faking grassroots movements – is not a new phenomenon. PR flacks and spin doctors have been using it for years. But with increasing transparency from blogs and media watchdogs, these campaigns can now be more easily discovered than before. This week Daily Kos revealed an astroturf initiative from the George W Bush campaign, which has found its way into at least 60 newspapers.
(Link via Poynter Online.)
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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