Corporates can’t ignore blogsearching

The Guardian has an article about “blog busters“. Blogs have become so powerful that corporates have to pay attention to what is being said about their brand online.

“[Ford] has recently started to use a blogsearching service because, as its executive director of public affairs, Tim Holmes, reveals, the manufacturer realised that no modern brand can afford not to listen to what people are saying about it online.”

Link via PR meets WWW.