Swedish tv channel TV3′s news show Metronyheter aired a story last Sunday by the reporter Sophia Ragnar. Problem is, she doesn’t exist. TV3 claims it was a mistake, and that a name from a dummy was shown during the broadcast. Rather, it is typical that a reporter that doesn’t exist presents news that aren’t really news.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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